The 2012 Hyundai Genesis was a significant vehicle for Hyundai, marking a bold step into the luxury sedan market. While the standard Genesis models garnered attention for their surprising value and competitive features, a particularly exclusive variant captured the imagination of automotive enthusiasts: the 2012 Hyundai Genesis Prada edition. This article will delve into the pricing of this limited-edition vehicle, exploring the factors that contributed to its cost and comparing it to the standard 2012 Hyundai Genesis. We will also examine the broader market context of the time, the vehicle's specifications, and its legacy within Hyundai's history.
Hyundai Genesis 2012 Price: Establishing a Baseline
Before exploring the unique pricing of the Prada edition, it's crucial to understand the pricing landscape of the standard 2012 Hyundai Genesis. Consulting resources like Cars.com and other automotive pricing databases reveals that the Manufacturer's Suggested Retail Price (MSRP) for a 2012 Hyundai Genesis varied significantly depending on trim level, options, and location. The base model typically started in the low-to-mid $30,000 range, while higher trim levels with additional features could easily exceed $40,000. Factors influencing the price included engine choice (3.8L V6 or 4.6L V8), transmission type (automatic), interior appointments (leather, wood trim), and optional packages such as navigation systems, premium audio, and advanced safety features.
The availability of specific options and packages also impacted the final price. Dealerships often had varying inventory and pricing strategies, leading to price fluctuations across different locations. Furthermore, the condition of used 2012 Genesis models significantly affected their resale value. A well-maintained, low-mileage vehicle would command a higher price than one with higher mileage or signs of wear and tear. Understanding this variability is essential when comparing the price of the Prada edition to the standard models.
2012 Hyundai Genesis Prada Edition: A Premium Package
The 2012 Hyundai Genesis Prada edition wasn't merely a cosmetic upgrade; it represented a significant leap in luxury and exclusivity. This limited-edition collaboration with the renowned Italian fashion house, Prada, aimed to elevate the Genesis's image and appeal to a more discerning clientele. The partnership resulted in several unique features that differentiated the Prada edition from its standard counterparts:
* Exterior Styling: The Prada edition featured unique exterior styling cues, including a distinctive black exterior paint job, 19-inch alloy wheels with a unique design, and subtle Prada badging. These elements contributed to its premium aesthetic and enhanced its visual appeal.
* Interior Refinements: The interior was where the Prada collaboration truly shone. The cabin boasted bespoke leather upholstery with a unique pattern and color scheme designed by Prada. The seats were often accented with contrasting stitching, reflecting Prada's attention to detail and craftsmanship. Other interior enhancements might have included unique trim materials, upgraded infotainment systems, and other luxury touches.
* Exclusivity and Limited Production: The true value proposition of the 2012 Hyundai Genesis Prada edition lay in its exclusivity. Only a limited number of these vehicles were produced, making them highly sought after by collectors and enthusiasts. This scarcity significantly impacted the price, driving it well above the standard Genesis models.
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